The opportunity?
Kwik Trip is building its second Wisconsin distribution center in DeForest (Dane County). The new 280,000-square-foot distribution center will service 350 Kwik Trip stores and include freezer, cooler, and dry goods space when completed. 

It is necessary to ensure that transportation infrastructure is in place to safely accommodate increased truck and other vehicular traffic resulting from the center’s opening.  

What is the “fix,” and how does it benefit the community? 
Expansion of Metro Drive, North Towne Road, and Pepsi Way on the village’s west side will provide better access to the new distribution center and improve area travel safety. 

The new facility and surrounding road upgrades will reduce Kwik Trip’s distribution costs and help the Kwik Trip La Crosse distribution center with the company’s growing production and delivery operations.

This Dane County facility will support nearly 400 jobs in South Central Wisconsin and generate revenue expected to benefit other communities across Wisconsin and the statewide economy. 

What makes the investment possible
Governor Evers and the Wisconsin Department of Transportation announced a $1.5M Transportation Economic Assistance (TEA) grant for the Village of DeForest to complete the needed road work.  WisDOT’s TEA program provides financial assistance to communities to support transportation infrastructure improvements that will help attract new employers or encourage existing employers to expand.

What’s next?
The DeForest center is projected to open in the fall of 2025.